We Leverage Strategic Storytelling Through Micro-Documentaries to Unlock Marketing Potential
By blending the art of micro-documentary filmmaking with a deep understanding of market dynamics, Beyond Werds transforms narratives into strategic tools for visibility, offering organizations a powerful medium to connect and engage.
FEATURED PROJECTS
Completing Lauren’s Story
A Journey Revisited
The untold story of Lauren, a dear friend and early supporter, is finally brought to life. Years after her passing, unreleased footage from an interview captures her strength and legacy. These moments have been transformed into a tribute that honors the impact she left behind.
Exploring Storytelling Possibilities
A Zoom Conversation Transformed
In this short micro-documentary, we showcase the profound insights of Laurie Sugarman Derrico, an exceptional Occupational Therapist, captured from a single Zoom conversation. It highlights the power of storytelling in its simplest form, demonstrating how even minimal resources can create compelling narratives that resonate deeply.
The problems we see
are the problems we address.
INCOMPLETE VISION
Clients often have disjointed content pieces that fail to tell a cohesive story.
MISSED OPPORTUNITIES
Traditional approaches leave valuable content on the table by focusing only on specific talking points and not leveraging the stories of strategic partners. This results in missed opportunities to create richer, more engaging narratives over time – letting the content live and breathe with new audiences.
LACK OF PERSPECTIVE
The new and unknown nature of this approach can be intimidating, making it difficult for clients to see the potential benefits.
Which is why we record conversations to make the authentic videos our clients crave right now, while creating future opportunities they can’t yet see.
Our no hurry approach encourages everyone we work with to trust and enjoy the process.
Each micro-documentary starts with a single, impactful conversation.
This helps us uncover the stories we can develop, with the potential to evolve over time.
A process that offers endless content opportunities. See how we transform a full-length conversation into a micro-documentary by clicking the button below. You will notice key segments from the main conversation become a part of what brings the story to life.
The framework we developed
is the framework we follow.
(It’s how we deliver consistent results.)
Packaging, Pricing & Rationale
Our options align with clients’ needs and growth stages, introducing essential communication processes. Clients often expand budgets as they see value, leading to more extensive work. Each option introduces our method, with broad pricing ranges to refine later, encouraging long-term partnerships. The lowest option serves as an entry point, while higher options offer extended collaboration and strategic integration.
Each option includes extensive filming, strategic guidance, and a collaborative process. We ensure all content is stored and archived for future use, allowing clients to leverage their investment over time. Our pricing structure is customized for each client, offering easy options that include any necessary travel expenses, location costs, and other logistics, providing a clear and predictable cost. We don’t burden clients with details they don’t care about or have time to think about.
The way we think about content:
(an original drawing)
It’s unique and it works.
By capturing entire conversations and following curiosities to ask deeper questions in real-time, we create layered content. Our unique Beyond Werds Thematic Analysis process syncs footage with full transcription, organizing and engaging clients in the content production journey. This multi-purpose content enhances marketing efforts and can evolve to meet various needs, leveraging one of the most efficient production approaches in the industry.Some recent and original full length conversations.
Learn more about the journey that shaped Beyond Werds.
ORIGIN STORYThe initial conversation:
The micro-doc:
A few days after my son Mateo was born, I pressed record on a moment we were having together where I was teaching him about communication. I’ve always been fascinated by it and wanted to share an interesting fact that I had learned along the way.
I spoke to him about how 7% of communication is the words we use, while 38% is the tone and the remaining 55% is our body language. (While those numbers may not be exact, they’re definitely close.)
Little did I know that Mateo would teach me even more about communicating than I could ever have imagined.
What I thought I knew would turn out to only be the surface of a deeper understanding, as we would eventually come to learn that our beautiful boy had autism.
Mateo is now 6 and is non-verbal.
Autism was something I didn’t know how to handle in the beginning. I didn’t even understand it.
He was just a little boy and I knew that he was developing at his own pace, just as I did. I didn’t trust the people around us that were telling us what they thought.
Marissa is a great mother and she took the initiative from day 1. While she gave me the time to process what was going on, she wasn’t going to wait until I was ready to accept it. I knew deep down that she knew better than me and hoped that if she handled it, like she does with most things, Mateo would be ok.
We began with all kinds of early interventions that would help him develop “normally”. I fully supported this and early on when your toddler doesn’t speak, it’s a bit easier to accept. (Until you find yourself with another child less than 2 years later, along with another 1 not long after that who both seem to be developing a bit faster.)
When it was just Mateo and we were navigating life as new parents on top of this thing we didn’t really understand, I remember thinking about how much less we all could speak if we just decided to start listening more. That’s actually something I was intentional about doing.
This type of communication began becoming a part of my work. I started to film more and more long form conversations with people that interested me. This became what I called Beyond Werds.
Somewhere in the background was this conversation about autism that I wasn’t ready to have.
Over time this would change. I began experiencing conversations that while interesting, didn’t connect with the innermost part of me that now writes these words.
As I approached the acceptance phase of an autism diagnosis as a father, this topic became increasingly more important to me. What began as a topic I might bring up at the end of a filmed conversation, would eventually lead to the universal theme of the entire conversation. I knew what I was capturing would provide value for parents like me and professionals in the special needs space that could help.
The end I served was too obvious to ignore.
Beyond Werds was evolving into something different and I knew I needed to continue placing one foot in front of the other in this direction.
When it became clear to me that Beyond Werds was directly connected to Autism, I realized that I had some work to do to establish that positioning in a marketplace.
I spent countless hours focused on developing a deeper understanding of my experience and the things that mattered most. This work would go on to prepare me and my family for our move from New Jersey to Charlotte in June of 2023.
Beyond Werds exists to be the leader in authentic storytelling for those in and around the autism community. This mission not only directly impacts our families, but the professionals and organizations in this space that understand and serve us.
We’re here to make sure those stories are told.