We Press Record On Conversations
Beyond Werds is a transformative process that is an integral part of our methodology. It shows up in many different ways, including:
Clients that are interested in working with Fill in the Brand have the opportunity to experience this process. These conversations are typically the early meetings where we aim to learn about each other and discover if we’re a good fit. Recording these conversations presents an opportunity for clients to gain insight into our approach and how we work. While we may only use this footage to better understand how we may work together, it has proven to become valuable when we inevitably move forward.
Exclusive to existing clients, this category is focused on expanding conversations beyond the scope of the current project. It is what happens during production in between official takes or at the end when we keep things rolling. While it is also used as a way to prompt stronger responses that can improve the overall campaign, it also creates new possibilities for what we can do tomorrow.
These are conversations with people that we’re interested in to, about things we’re curious about. They aren’t typically with clients or necessarily individuals that fit into the market we serve. Many times they are people who have impacted us in some way, that we align ourselves with, and have a story we want to capture. While the motivation doesn’t involve a particular business objective, we have found that seeking these conversations out, helps uncover unique opportunities.
I’m Andrew, the founder of Fill in the Brand and the creator of Beyond Werds.
Beyond Werds has always been the foundational process for everything we do at Fill in the Brand. In recent years it was just given this name, and it has made everything we do work.
I have always been driven by the desire to stand out and make a real impact. I struggled to find the right words to describe what I did and how I could help others. That’s when I discovered the power of vulnerability and authenticity.
I realized that if I was going to build a brand that truly resonated with people, I needed to be open and honest about who I was and what I believed in. So, I started having conversations with people I was interested in talking to, and I began to capture those conversations on camera.
These conversations became the foundation for everything we do at Fill in the Brand. They helped me understand my clients on a deeper level, and they helped me communicate their message in a way that truly connected with their audience.
And that’s what Beyond Werds is all about. It’s about going beyond the surface level and getting to the heart of who you are and what you believe in. It’s about capturing those raw and authentic moments that make you who you are and using them to build a brand that truly stands out.
We want to help you do the same, and that’s why we’re sharing this process with you. We want to help you discover the power of vulnerability and authenticity in building a brand that truly resonates with people.
We expect Beyond Werds to evolve in the years to come, but it will always be the foundation of what we do.
I met Yandie when we began working with WealthEdge back in 2017. I have always appreciated her approach to financial planning. As we were wrapping up a recent production shoot at the office, I asked Yandie if I could continue recording and dive into something a bit more personal. I knew this conversation could be of value to someone that finds themselves at a similar point in their journey.
Yandie Liataud, is the Financial Planning Director at WealthEdge®. Yandie heads the Financial Planning team, providing comprehensive wealth management options to clients. She supports clients through every stage of their financial journey, utilizing a family office approach and working closely with clients’ professional advisors to create personalized financial plans. Yandie is known for her exceptional listening skills and unwavering support during life’s pivotal moments. With an MBA from Baruch College’s Zicklin School of Business and a Certified Financial Planner® designation, Yandie’s expertise is unmatched. When she’s not helping clients reach their financial goals, she enjoys exploring her passion for sustainable and impact investing, as well as music and dance. Yandie is fluent in both French and Spanish.
WealthEdge® founder and visionary, Jerry Addeo, explains the uphill struggles of starting a business. There is no such thing as an overnight success. It takes hard work, dedication, and a strong belief in yourself to start a business from scratch. But, ultimately, all of that hard work paid off, creating a truly unique wealth management firm.